eBay IT campaign
- You can find IT on eBay
eBay wanted to get the word out that they sold new stuff too. The new things. The hot items. The IT stuff.
IT. Two little letters that stand for whatever's hip, new and exciting. The challenge: Tell the story of IT. We began, as all good storytellers do, at the beginning.
eBay "IT Teaser"
- eBay "The Making Of IT"