- November, 2009 / Seisgrados
client: Chupa Chups.
project: Launch Chupa Chups Bubble Gum.
creative team: Daniel Calabuig, Iu La Lueta and Raúl Gª Ucles.
design & development: Mosi-Mosi Studio.
description: Promotion based on an online game created for the launch of the new Bublle Gum Chupa Chups, a Chupa Chups with gum that allows balloons much larger than normal.
The format was ideal advergaming face to communicate these attributes to a target that loves
the video games.
pieces: Advergaming online; personalized e-mailings, online seeding.
- www.57chavales.com: A delusional universe designed for connecting an original and creative with the target, based on the ability to exploit gum balloons made of 57 kids before they go flying.
- what do 57 kids ...? An initial question served as somewhat bizarre hook to connect with users.
- A soundtrack created in 8-bit key, in the purest style of game consoles that swept the 80.
Scenarios fun inspired by the flavors of strawberry and cola that has the product. Pets outputs of a Japanese manga comic. And a group of curious characters in disguise, are some of the surprises that the game Bubble Game Challenge offered to users. Do you want to play? Visit www.57chavales.com