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bubble game

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Created: 02/01/10
Last Edited: 12/04/12
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Short link: http://bit.ly/i07KMO
  • November, 2009 / Seisgrados

    client    : Chupa Chups.
    project    : Launch Chupa Chups Bubble Gum.
    creative team    : Daniel Calabuig, Iu La Lueta and Raúl Gª Ucles.
    design & development    : Mosi-Mosi Studio.
    description    : Promotion based on an online game created for the launch of the new Bublle Gum Chupa Chups, a Chupa Chups with gum that allows balloons much larger than normal.
    The format was ideal advergaming face to communicate these attributes to a target that loves
    the video games.
    pieces    : Advergaming online; personalized e-mailings, online seeding.
  • www.57chavales.com: A delusional universe designed for connecting an original and creative with the target, based on the ability to exploit gum balloons made of 57 kids before they go flying.
  • what do 57 kids ...? An initial question served as somewhat bizarre hook to connect with users.
  • A soundtrack created in 8-bit key, in the purest style of game consoles that swept the 80.
    Scenarios fun inspired by the flavors of strawberry and cola that has the product. Pets outputs of a Japanese manga comic. And a group of curious characters in disguise, are some of the surprises that the game Bubble Game Challenge offered to users. Do you want to play? Visit     www.57chavales.com
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Published: February 01, 2010
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