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absolut rabbit.

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Activation, packaging
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  • Absolut wanted a daring concept for their 2011 Chinese New Year packaging. ​
    Simple. Celebrate with rabbits. Lots of procreative rabbits. 
    Responsible for concept, art direction, copywriting, and graphic design '10
  • The process: research, brainstorming, experimenting.
  • Round 1: A more raunchy version of our concept. We had to turn it down a notch...

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