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Advertising Served
Project Featured On:Advertising Served — 9/9/12

Windows Phone 7

by

Diego Contreras

New York, NY, USA

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Windows Phone 7
Integrated
Really? - Launch Anthem spot for the Windows Phone 7 campaign.
Season of the Witch - Campaign Teaser
TV

Agency Credits:
Group CD: Mark Taylor
CD: Jay Russell
ACD: Mitch Bennet
AD: Diego Contreras, David Deroma, Brian Lambert
CW: Emily Smeraldo, Ryan Rabb, Chad Lynch
Directed by Stacy Wall
Group CD: Mark Taylor
CD: Jay Russell
ACD: Mitch Bennet
AD: Diego Contreras, Mauro Borges
CW: Emily Smeraldo, Mik Manulik
Agency: CPB
Really? Accident Banner Campaign
Times Square Digital

This was a really fun project, and definitely not as easy as it seems. We had to recut the Really? commercial to make it sync and play smoothly on the 12+ panels of the gigantic American Eagle Board. I wish I could have been there to see it.
Xbox Live Brand Experience

We wanted to let gamers know that with Windows Phone, you can take your Xbox Live experience anywhere. So we designed an intro animation that fooled people into believing their entire Xbox Live home screen was being sucked into the Windows Phone. We made sure our design matched everything on the user’s TV screen to help make it feel real. All you had to do was click on the Windows Phone ad tile. The intro then led to a clean brand experience where people could watch demos of Xbox Live on the Windows Phone, or check out the TV commercials. The BDE turned out to be one of the most successful ever on Xbox Live, with a CTR of .90%.
Original Storyboards

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