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Windows Phone 7

Last Edited:
Windows Phone 7 Integrated Campaign
Project Info
  • Windows Phone 7
  • Really? - Launch Anthem spot for the Windows Phone 7 campaign.
  • Season of the Witch - Campaign Teaser
  • TV

    Agency Credits:
    Group CD: Mark Taylor
    CD: Jay Russell
    ACD: Mitch Bennet
    AD: Diego Contreras, David Deroma, Brian Lambert
    CW: Emily Smeraldo, Ryan Rabb, Chad Lynch
    Directed by Stacy Wall

  • Group CD: Mark Taylor
    CD: Jay Russell
    ACD: Mitch Bennet
    AD: Diego Contreras, Mauro Borges
    CW: Emily Smeraldo, Mik Manulik
    Agency: CPB
  • Really? Accident Banner Campaign
  • Times Square Digital

    This was a really fun project, and definitely not as easy as it seems.  We had to recut the Really? commercial to make it sync and play smoothly on the 12+ panels of the gigantic American Eagle Board. I wish I could have been there to see it. 
  • Xbox Live Brand Experience

    We wanted to let gamers know that with Windows Phone, you can take your Xbox Live experience anywhere. So we designed an intro animation that fooled people into believing their entire Xbox Live home screen was being sucked into the Windows Phone. We made sure our design matched everything on the user’s TV screen to help make it feel real. All you had to do was click on the Windows Phone ad tile. The intro then led to a clean brand experience where people could watch demos of Xbox Live on the Windows Phone, or check out the TV commercials. The BDE turned out to be one of the most successful ever on Xbox Live, with a CTR of .90%.
  • Original Storyboards

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