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Wendy's Value Menu

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Created: 06/17/11
Last Edited: 12/04/12
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In the depth of the recession, Wendy's wanted to promote their 99 cent value menu. These everyman economists hit a chord with consumers.
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Creative Director: Gail Barlow, Writers: John Reid, Craig Baldo, Art Directors: Jeff Church, Lance Parrish
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Short link: http://bit.ly/mRrJeg
  • When people think Wendy’s they think value, but when they think value, they don’t think Wendy’s. By 2008, consumer confidence had reached a new low and competition onvalue was heating up. Wendy’s needed to reclaim the lead.
     
    The answer was this integrated multi-channel effort featuring everyman ‘economists’, Mike and Paul and their sidekick Tony.

    The result: an idea that increased same store sales by 5%, raised awareness and persuasion indexes way above QSR normsIn the midst of the recession. Plus a little entertainment. 
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In the depth of the recession, Wendy's wanted to promote their 99 cent value menu. These everyman economists hit a chord with consumers.
Published: June 17, 2011
  • Views191
  • Appreciations5
  • Comments0
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Project Credits
Project Credits:
Creative Director: Gail Barlow
Writers: John Reid, Craig Baldo
Art Directors: Jeff Church, Lance Parrish
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