- Advertising ServedProject Featured On:Advertising Served — 11/12/12
- The Digital Age ServedProject Featured On:The Digital Age Served — 12/27/12
Wasted on the Young
Description
A brief showcase of the community engagement campaign created for the Australian feature film, "Wasted on the Young".
Copyright Info
No use is allowed without explicit permission from owner.
Featured on 11/12/12
- Featured on:
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Advertising Served
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The Digital Age Served
- WASTED ON THE YOUNG
- In early 2011 we partnered with MEC Global and Paramount Pictures Australia once again in order to create a social strategy for "Wasted on the Young". WOTY is an Australian indie, thriller flick created by first-time feature film writer/director, Ben Lucas.
Over four weeks we launched Australia's first ever Stickybits Promotion, undertook targeted Forum/Blogger outreach and built a following of just under 5,000 Facebook fans. 
Community Engagement - Facebook
Community Engagement - Twitter
Stickybits: Scan & Win Promo
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