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Donate grams shortening your links with - Carrefour's URL shortener - 1 character decreased = 1g of food donated. Shorten, donate and tell your friends.
  • Launchedon May 16th, Carrefour’s URL shortener – –  has become a successful propagation ofsolidarity among Internet users. Developed by F/Nazca Saatchi & Saatchi,the website was named (“virou” translates as “turned into”) becauseevery character reduced turns into one gram of food donated. After just 24hours of its official launching, the shortener hit the mark of one millioncharacters reduced, which is equivalent to one ton of food that will be donatedto the Brazilian Red Cross. After reaching ten tons of food, Carrefour intendsto extend the idea to other institutions.

    Client: Carrefour
    Creative director: Fabio Fernandes / Theo Rocha
    Creative: Isabelle de Vooght / Roberta Harada / Isaac Serruya
    Illustrator: Mauro Ferreira
    Programmer director: Paulo Pacheco
    Programmer: Ariadne Gomes / Jefferson Russo
    Artbuyer: Edna Bombini
    Typographer: Jomar Farias/ Carlos Vieira
    Planner: José Porto/Mark Cardoso
    Account: Daniela Keller/ Marcela Calfat/ Giovanna Prata
    Media: Lica Bueno/ Rafaela Queiroz
    Agency producer: Regiani Pettinelli
    Producer company: Vetor Zero / Lobo
    Director: Fabio Acorsi e Gabriel Nobrega
    Pos-producer: Equipe Vetor Zero / Lobo
    VisualEffects Editor: Fabio Acorsi / Maísa Mendonça
    Account producer company: Márcia Guimarães
    Executive producer: Alberto Lopes / Sergio Salles
    Sound: VU Studio
    Composer: Camilo Carrara
    Locution: Zirta Guareschi
    Advertiser'sSupervisor: José Melchert/ Mauricio Martiniano/ ArnaldoKarabachian

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