Behance Served Sites

Served is a collection of sites that showcase category specific content from Behance, the world's leading platform for creative professionals across all industries.

View All Served Sites →

Virou.gr

Info
Statistics
Created:
Last Edited:
1024
13
2
Description
Donate grams shortening your links with http://virou.gr - Carrefour's URL shortener - 1 character decreased = 1g of food donated. Shorten, donate and tell your friends.
Share
  • Launched on May 16th, Carrefour’s URL shortener – Virou.gr –  has become a successful propagation of solidarity among Internet users. Developed by F/Nazca Saatchi & Saatchi, the website was named Virou.gr (“virou” translates as “turned into”) because every character reduced turns into one gram of food donated. After just 24 hours of its official launching, the shortener hit the mark of one million characters reduced, which is equivalent to one ton of food that will be donated to the Brazilian Red Cross. After reaching ten tons of food, Carrefour intends to extend the idea to other institutions.


    Title:
    Virou.gr
    Client: Carrefour
    Creative director: Fabio Fernandes / Theo Rocha
    Creative: Isabelle de Vooght / Roberta Harada / Isaac Serruya
    Illustrator: Mauro Ferreira
    Programmer director: Paulo Pacheco
    Programmer: Ariadne Gomes / Jefferson Russo
    Artbuyer: Edna Bombini
    Typographer: Jomar Farias/ Carlos Vieira
    Planner: José Porto/Mark Cardoso
    Account: Daniela Keller/ Marcela Calfat/ Giovanna Prata
    Media: Lica Bueno/ Rafaela Queiroz
    Agency producer: Regiani Pettinelli
    Producer company: Vetor Zero / Lobo
    Director: Fabio Acorsi e Gabriel Nobrega
    Pos-producer: Equipe Vetor Zero / Lobo
    VisualEffects Editor: Fabio Acorsi / Maísa Mendonça
    Account producer company: Márcia Guimarães
    Executive producer: Alberto Lopes / Sergio Salles
    Sound: VU Studio
    Composer: Camilo Carrara
    Locution: Zirta Guareschi
    Advertiser'sSupervisor: José Melchert/ Mauricio Martiniano/ ArnaldoKarabachian
     

Comments: ( Comments )