Virou.gr

Launched on May 16th, Carrefour’s URL shortener – Virou.gr –  has become a successful propagation of solidarity among Internet users. Developed by F/Nazca Saatchi & Saatchi, the website was named Virou.gr (“virou” translates as “turned into”) because every character reduced turns into one gram of food donated. After just 24 hours of its official launching, the shortener hit the mark of one million characters reduced, which is equivalent to one ton of food that will be donated to the Brazilian Red Cross. After reaching ten tons of food, Carrefour intends to extend the idea to other institutions.


Title: Virou.gr
Client: Carrefour
Creative director: Fabio Fernandes / Theo Rocha
Creative: Isabelle de Vooght / Roberta Harada / Isaac Serruya
Illustrator: Mauro Ferreira
Programmer director: Paulo Pacheco
Programmer: Ariadne Gomes / Jefferson Russo
Artbuyer: Edna Bombini
Typographer: Jomar Farias/ Carlos Vieira
Planner: José Porto/Mark Cardoso
Account: Daniela Keller/ Marcela Calfat/ Giovanna Prata
Media: Lica Bueno/ Rafaela Queiroz
Agency producer: Regiani Pettinelli
Producer company: Vetor Zero / Lobo
Director: Fabio Acorsi e Gabriel Nobrega
Pos-producer: Equipe Vetor Zero / Lobo
VisualEffects Editor: Fabio Acorsi / Maísa Mendonça
Account producer company: Márcia Guimarães
Executive producer: Alberto Lopes / Sergio Salles
Sound: VU Studio
Composer: Camilo Carrara
Locution: Zirta Guareschi
Advertiser'sSupervisor: José Melchert/ Mauricio Martiniano/ ArnaldoKarabachian