- Advertising ServedProject Featured On:Advertising Served — 11/21/12
Virgin Megastore | Cairo Launch
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Created: 03/01/11
Last Edited: 12/04/12
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Description
Launch campaign for Virgin Megastore in Cairo, Egypt.
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Featured on 11/21/12
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Advertising Served
- Virgin Megastore | Cairo Launch
- Campaign developed to launch Virgin Megastore in Cairo; the brand's entry into the Egyptian market. The brief was to create a big splash in the market without hurting religious or political sentiments. A set of three visuals were developed which were adapted into print, outdoor and in-store media.
