- Advertising ServedProject Featured On:Advertising Served — 11/21/12
Virgin Megastore | Cairo Launch
- Virgin Megastore | Cairo Launch
- Campaign developed to launch Virgin Megastore in Cairo; the brand's entry into the Egyptian market. The brief was to create a big splash in the market without hurting religious or political sentiments. A set of three visuals were developed which were adapted into print, outdoor and in-store media.