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VIDEO + RADIO | prius

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Description
Short Film for Toyota Prius.
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  • Toyota Prius


    TASK:
    Create several different awareness pieces for
     Toyota Prius.

    SOLUTION: 

    1 Web Short Film 
    1 TVC
    2 Radio

    Earned media:
    BLOG BUZZ and 2,500+ YouTube views 



    Concept / Production / Direction / Camera / Editing / Grading 
    with Peter Megler

  • :30 TVC
  • 2:00 web short
  • EARNED MEDIA:
    2,900+ views, comments
    Automotive review site thetruthaboutcars.com 
  • RADIO 1
    INSIGHT: petroleum comes from decayed dinosaurs 
    CONCEPT: the low noise and non-gas-guzzling features keep the Prius owner safe from dinosaur retaliation

  • VOICE ACTING: Nicholas Bond, Peter Megler
  • RADIO 2
    INSIGHT: hybrids in the animal kingdom are generally more survivable 
    CONCEPT: position the Prius as the best-of-both-worlds hybrid, sharing awesome company with the Liger

  • 2,500+ views on YouTube.com

    VOICE ACTING: Nicholas Bond, Peter Megler

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