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VIDEO + RADIO | prius

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Created: 08/02/10
Last Edited: 12/04/12
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Description
Short Film for Toyota Prius.
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Peter Megler
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Short link: http://bit.ly/bjao3u
  • Toyota Prius


    TASK:
    Create several different awareness pieces for     Toyota Prius.

    SOLUTION: 
    1 Web Short Film 
    1 TVC
    2 Radio
    Earned media:     BLOG BUZZ and 2,500+ YouTube views 


    Concept / Production / Direction / Camera / Editing / Grading 
    with Peter Megler
  • :30 TVC
  • 2:00 web short
  • EARNED MEDIA:
    2,900+ views, comments
    Automotive review site thetruthaboutcars.com 
  • RADIO 1
    INSIGHT: petroleum comes from decayed dinosaurs 
    CONCEPT: the low noise and non-gas-guzzling features keep the Prius owner safe from dinosaur retaliation

  • VOICE ACTING: Nicholas Bond, Peter Megler
  • RADIO 2
    INSIGHT: hybrids in the animal kingdom are generally more survivable 
    CONCEPT: position the Prius as the best-of-both-worlds hybrid, sharing awesome company with the Liger
  • 2,500+ views on YouTube.com

    VOICE ACTING: Nicholas Bond, Peter Megler
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Short Film for Toyota Prius.
Published: August 03, 2010
  • Views197
  • Appreciations2
  • Comments0
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Project Credits:
Peter Megler
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