- Advertising ServedProject Featured On:Advertising Served — 8/20/12
The Fiesta Project
Description
Concept Development / Storytelling / Direction / Art Direction
Our challenge was to generate buzz and awareness about a car among a generation of buyers who associated Ford almost exclusively with SUVs and Mustangs.
Our solution was to utilize young people with a strong social media presence (people with a serious following on YouTube, Twitter and Facebook) to create 17 videos that showcase the features of the Ford Fiesta in creative and unexpected ways.
Videos were part of the online experience on FordVehicles.com as well as existing on a dedicated YouTube Channel. The videos generated over 3 million views and over 91% positive ratings from viewers.
I worked with the creative team at Team Detroit to develop concepts and was the art director on the shoots and edits as well as the simple infographics. I also worked on the designs for the YouTube channel and Twitter pages.
Our challenge was to generate buzz and awareness about a car among a generation of buyers who associated Ford almost exclusively with SUVs and Mustangs.
Our solution was to utilize young people with a strong social media presence (people with a serious following on YouTube, Twitter and Facebook) to create 17 videos that showcase the features of the Ford Fiesta in creative and unexpected ways.
Videos were part of the online experience on FordVehicles.com as well as existing on a dedicated YouTube Channel. The videos generated over 3 million views and over 91% positive ratings from viewers.
I worked with the creative team at Team Detroit to develop concepts and was the art director on the shoots and edits as well as the simple infographics. I also worked on the designs for the YouTube channel and Twitter pages.
Copyright Info
Featured on 8/20/12
- Featured on:
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Advertising Served
- The Fiesta ProjectConcept Development / Storytelling / Direction / Art DirectionOur challenge was to generate buzz and awareness about a car among a generation of buyers who associated Ford almost exclusively with SUVs and Mustangs.Our solution was to utilize young people with a strong social media presence (people with a serious following on YouTube, Twitter and Facebook) to create 17 videos that showcase the features of the Ford Fiesta in creative and unexpected ways.Videos were part of the online experience on FordVehicles.com as well as existing on a dedicated YouTube Channel. The videos generated over 3 million views and over 91% positive ratings from viewers.
- SCREEN CAPTURES
- Credits:Group Creative Director: Stu O'NeilCreative Director: Sue DriscollAssociate Creative Director: James RobinsonSr. Art Director/Motion Graphics: Stephanie KohnenSr. Copywriter: Adam BurkettDirector/DP: Aion Viele
![Brantano "Train"](http://behance.vo.llnwd.net/profiles15/776919/projects/2892307/6667fb21e7eb63c148974cae24963c75.png "Brantano "Train"")
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