The Fiesta Project
- Our challenge was to generate buzz and awareness about a car among a generation of buyers who associated Ford almost exclusively with SUVs and Mustangs.Our solution was to utilize young people with a strong social media presence (people with a serious following on YouTube, Twitter and Facebook) to create 17 videos that showcase the features of the Ford Fiesta in creative and unexpected ways.Videos were part of the online experience on FordVehicles.com as well as existing on a dedicated YouTube Channel. The videos generated over 3 million views and over 91% positive ratings from viewers.
- Credits:Group Creative Director: Stu O'NeilCreative Director: Sue DriscollAssociate Creative Director: James RobinsonSr. Art Director/Motion Graphics: Stephanie KohnenSr. Copywriter: Adam BurkettDirector/DP: Aion Viele