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Volkswagen Touareg : Terrarium

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To launch the New Touareg, with a notorious stand at Terminal 1’s Barcelona International Airport. We presented the New Touareg in a giant 24 m2. crystal enclosure (Terrarium) full of snakes.
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  • Volkswagen Touareg Stand at Barcelona Airport.

    Art Director: Anibal Estrella Haiek
    Copy: Lluis Collelldemont
    Creative Director: Juanra Alfaro
    Account Assist:  Laura del Río
    Realizacion: Shock-Studio
    Musica: Bcn Sound
  • CHALLENGE To launch the New Touareg, with a notorious stand at Terminal 1’s Barcelona International Airport.

    SOLUTION We presented the New Touareg in a giant 24 m2. crystal enclosure (Terrarium) full of snakes.

    RESULTS Great visibility: More than 5 million travelers passed by, spontaneously sharing their pictures and videos through social networks. More than 40.000 views at the exclusive YouTube channel mentioned at the stand.

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