Volkswagen Touareg : Terrarium
- Volkswagen Touareg Stand at Barcelona Airport.Art Director: Anibal Estrella Haiek
Copy: Lluis CollelldemontCreative Director: Juanra Alfaro
Account Assist: Laura del Río
Musica: Bcn Sound
- CHALLENGE To launch the New Touareg, with a notorious stand at Terminal 1’s Barcelona International Airport.
SOLUTION We presented the New Touareg in a giant 24 m2. crystal enclosure (Terrarium) full of snakes.
RESULTS Great visibility: More than 5 million travelers passed by, spontaneously sharing their pictures and videos through social networks. More than 40.000 views at the exclusive YouTube channel mentioned at the stand.