Volkswagen Touareg : Terrarium
- Anibal Estrella Haiek
Lluis CollelldemontJuanra Alfaro
Laura del Río
- CHALLENGE To launch the New Touareg, with a notorious stand at Terminal 1’s Barcelona International Airport.SOLUTION We presented the New Touareg in a giant 24 m2. crystal enclosure (Terrarium) full of snakes.RESULTS Great visibility: More than 5 million travelers passed by, spontaneously sharing their pictures and videos through social networks. More than 40.000 views at the exclusive YouTube channel mentioned at the stand.