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Spier. Turn wine into art. Trade brochure

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This interactive direct mailer was sent out to the trade as well as the media, to inform them of the ‘Spier Liquid on Canvas Challenge’. It took the form of a ‘paint set’ complete with a blank canvas, brush and four ‘paint tubes’ which were actually filled with four different varietals of Spier wine. Recipients could use their set to ‘turn wine into art’. A brochure, also printed on canvas, explains the thinking behind as well as mechanics of the promotion and introduces the various artists to the trade.
  • Box cover
  • Brochure on the inside. Printed on canvas and industrial staples used for binding.
  • Box contains 4 colors that are actually wine inside paint tubes, and a paintbrush.

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