This interactive direct mailer was sent out to the trade as
well as the media, to inform them of the ‘Spier Liquid on Canvas Challenge’. It took the form of a ‘paint set’ complete with a blank canvas, brush and four ‘paint tubes’ which were actually filled with four different varietals of Spier wine. Recipients could use their set to ‘turn wine into art’.
A brochure, also printed on canvas, explains the thinking
behind as well as mechanics of the promotion and introduces the various artists to the trade.