- Music for the masses
Print campaign for Red Fm (Copyright: Karamella, Greece)
- The idea has to do with the motto of the station, "music for the masses".
All in red and black imitates the colors of big massive revolutions in human history.
Red fm gives emblems to plain people like housewives or workers. Red fm also includes the aristocrats as a gentle move.
"Valentine my ass" (last one in order) was created for this specific day which we thought it was a great opportunity for red to say something different in the spirit of the revolution.