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PortAventura - The Trap (2008)

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Digital advertising campaign for PortAventura's Halloween Season. We created a real amusement in the park: a big trap. When visitors went into the booth on the real world, people connected to the website could interact providing them a bloody good fright.
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  • On the onset of this concept, we reflected on the nature of online banners. When users roll-over them, something unexpected happens. If they feel engaged enough, they will interact and eventually might click on them.

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