PolitiaRomana-Don't drink and drive interactive ambient
- Agency: Mercury 360
Client: Bucharest Traffic Police
Copywriter: Cristian Scurtu
Art Director: Diana Serban
Brief: To warn people about dangerous of drinking and then driving their cars. Could be an innovative media, maybe something in bars, clubs or terraces.
Solution: The urinals of the men's toillets were transformed in an active reminder of the reduce ability to drive when beeing drunk. The stickers were placed in the most crowded bars in the centre of Bucharest.