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PolitiaRomana-Don't drink and drive interactive ambient

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Don't drink and drive - interactive ad for Bucharest's traffic police
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  • Agency: Mercury 360 
    Client: Bucharest Traffic Police
    Copywriter: Cristian Scurtu
    Art Director: Diana Serban
  • Brief: To warn people about dangerous of drinking and then driving their cars. Could be an innovative media, maybe something in bars, clubs or terraces.

    Solution: The urinals of the men's toillets were transformed in an active reminder of the reduce ability to drive when beeing drunk. The stickers were placed in the most crowded bars in the centre of Bucharest.

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