- Advertising ServedProject Featured On:Advertising Served — 5/23/12
Police stops bicyclist WTF? (Because we love you)
- Viral film
Traffic safety campaign named "Because we love you", promoting bike helmet usage - The film achieved a pretty good viral effect and boomeranged back from the global online community to the Danish press with a satisfactory PR response.
Check the YouTube version:
www.youtube.com/watch?v=vWF4x01MkzE
The film is part of a campaign, which is decribed in more detail here: www.becauseweloveyou.dk
Also, if you like, you can watch a case film about the campaign:
www.youtube.com/watch?v=ZbX7Oycyub0&fmt=18





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