Police stops bicyclist WTF? (Because we love you)
- Viral film
Traffic safety campaign named "Because we love you", promoting bike helmet usage
- The film achieved a pretty good viral effect and boomeranged back from the global online community to the Danish press with a satisfactory PR response.
Check the YouTube version:
The film is part of a campaign, which is decribed in more detail here: www.becauseweloveyou.dk
Also, if you like, you can watch a case film about the campaign: