Optus Outsiders 30" TVC campaign
Optus needed to let Australians know the speed and versatility of their 3G mobile and broadband network was better than their competitors. It also had to sell...
Our solution was to create a unique campaign using the Optus animals to dramatise and demonstrate how difficult life is for the animal who don't have access services.
Directed by Paul Middleditch from Plaza Fims (www.plazafilms.com.au) and filmed in South Africa, we used real animals. In post production at Animal Logic (www.animallogic.com) we animated the mouths and expressions to match pre-recorded voices.
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