Celebrating the individual is one way to go. Making sure young players know you can’t accomplish much in basketball (or life) without the support of those around you is another. As a tagline, ONE FOR ALL not only speaks to LeBron’s role as a leader, but his desire to bring his team wherever he goes, even when honored with an individual award.
Copywriting: Paradox Media & Nike Brand Basketball
Creative Direction: Ray Butts for Nike Brand Basketball
Art Direction: Michael Spoljaric for Nike Brand Basketball
Design Direction: Remco Vloon for Nike Brand Basketball