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Mercedes-Benz "Sunday Driver" (TV)

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Created: 02/13/11
Last Edited: 12/04/12
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Description
To accompany the cold season, a high-profile TV commercial designed to illustrate the superiority of Mercedes-Benz’s permanent all-wheel drive. The target group was the general public, with a focus on people with an interest in cars.
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Short link: http://bit.ly/icvsu4
  • Mercedes-Benz "Sunday Driver"
  • CREDITS
    Client: Mercedes-Benz, Daimler AG
    Agency: Jung von Matt AG, Germany
    Creative Directors: Jacques Pense, Michael Ohanian
    Art Director: Andreas Jeutter
    Copywriters: Michael Ohanian, Norman Scholl
    Graphic Artists: Alexander Wagner, Benjamin Beck
    Account Managers: Sven Dörrenbacher, Yves Rosengart, Julia Körte, Nina Jahns
    Producer Agency: Meike van Meegen, Thomas Nabbelfeld
    Production Company: radical Berlin
    Director: Tarsem
    D.o.P: Brendan Galvin
    Editor: Alexander Jurkat
    Post Production: The Mill, nhb Hamburg
    Audio Production: nhb Hamburg
    Producer: Christiane Dressler
    Published: 2011

    AWARDS
    ADC Germany - 2 x Finalist
    Cannes Lions - Finalist

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To accompany the cold season, a high-profile TV commercial designed to illustrate the superiority of Mercedes-Benz’s permanent all-wheel drive. T… Read More
To accompany the cold season, a high-profile TV commercial designed to illustrate the superiority of Mercedes-Benz’s permanent all-wheel drive. The target group was the general public, with a focus on people with an interest in cars. Read Less
Published: February 13, 2011
  • Views1785
  • Appreciations81
  • Comments17
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