- Advertising ServedProject Featured On:Advertising Served — 12/8/12
McGill University - Six Words
Description
Six Words - McGill University
Campaign that highlighted the achievements of top students and professors using a literary form pioneered by Hemingway, who, according to legend, once wrote a six-word novel: "For sale, baby shoes, never worn." It featured night projections, murals, print ads and a micro-site where visitors could read profiles of the "heroes" or create six-word stories of their own.
AWARDS
2010 Summit Creative Awards - Bronze, Educational Microsite
2009 Council for the Advancement of Education Prix d'Excellence - Gold, Best Ad Campaign
Campaign that highlighted the achievements of top students and professors using a literary form pioneered by Hemingway, who, according to legend, once wrote a six-word novel: "For sale, baby shoes, never worn." It featured night projections, murals, print ads and a micro-site where visitors could read profiles of the "heroes" or create six-word stories of their own.
AWARDS
2010 Summit Creative Awards - Bronze, Educational Microsite
2009 Council for the Advancement of Education Prix d'Excellence - Gold, Best Ad Campaign
Copyright Info
Featured on 12/8/12
- Featured on:
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Advertising Served
- Six Words - McGill University
Campaign that highlighted the achievements of top students and professors using a literary form pioneered by Hemingway, who, according to legend, once wrote a six-word novel: "For sale: baby shoes, never worn."AWARDS2010 Summit Creative Awards - Bronze, Educational Microsite2009 Council for the Advancement of Education Prix d'Excellence - Gold, Best Ad Campaign 
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