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McGill University - Six Words

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Six Words - McGill University Campaign that highlighted the achievements of top students and professors using a literary form pioneered by Hemingway, who, according to legend, once wrote a six-word novel: "For sale, baby shoes, never worn." It featured night projections, murals, print ads and a micro-site where visitors could read profiles of the "heroes" or create six-word stories of their own. AWARDS 2010 Summit Creative Awards - Bronze, Educational Microsite 2009 Council for the Advancement of Education Prix d'Excellence - Gold, Best Ad Campaign
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  • Campaign that highlighted the achievements of top students and professors using a literary form pioneered by Hemingway, who, according to legend, once wrote a six-word novel: "For sale: baby shoes, never worn." 

    AWARDS

    2010 Summit Creative Awards - Bronze, Educational Microsite
    2009 Council for the Advancement of Education Prix d'Excellence - Gold, Best Ad Campaign

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