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Levi's Unbuttoned Campaign

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This was a co-branded campaign for Levi's and the Logo Network that connected 8 broadcast pieces with extended web based narratives, an online portal and on-air graphics package, all created while at Digital Kitchen. The stories are told by real people dropping their inhibitions, and their pants.
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  • This was a co-branded campaign for Levi's and the Logo Network that connected 8 broadcast pieces with extended web based narratives, an online portal and on-air graphics package, all created while at Digital Kitchen. The stories are told by real people dropping their inhibitions, and their pants. A few of my favorites are included here.

    Scroll down for my AICP interview video and more background info.
    roles: creative director, live action director, designer
  • Background.

    A piece giving some backstory, captured in a phone interview and cut together with footage and outtakes from the campaign.
  • Creative Director: Rama Allen
    Live Action Director: Rama Allen
    Executive Producer: Abbe Daniel
    Editor: Shawn Fedorchuk
    DP: Martin Ahlgren
    Designers: Ben Grube, Kenji Yamashita, Rob Roth
    Agency: Logo Network
    Client: Levi's



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