- "La Caixa"
Keep It Simple Campain
- A whole campaign developed for a young audience which is afraid and just too busy to deal with complicated and boring bureaucracy.
Why not to make things easier and more enjoyable for everybody?
Starting from a TV campaign the concept is to “keep it simple”, and it is coherent in all the different pieces.
I created a logo and the visual identity of the campaign as well as the service itself.
- • Thank You •