- Advertising ServedProject Featured On:Advertising Served — 11/8/12
La Caixa
- "La Caixa"
Keep It Simple Campain - A whole campaign developed for a young audience which is afraid and just too busy to deal with complicated and boring bureaucracy.
Why not to make things easier and more enjoyable for everybody?
Starting from a TV campaign the concept is to “keep it simple”, and it is coherent in all the different pieces.
I created a logo and the visual identity of the campaign as well as the service itself. 

- • Thank You •





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