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Johnnie Walker Let's Talk Scotch

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Created: 06/28/11
Last Edited: 12/04/12
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Johnnie Walker created a platform called Let's Talk Scotch, where invited participants were called to say what they would want best from their favorite brand of whisky. Rather than ask questions, however, we created a series of videos. Each video highlighted a possible direction to move the RM program towards, to gauge interest.
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Short link: http://bit.ly/jHeZqh
  • Johnnie Walker created a platform called Let's Talk Scotch, where invited participants were called to say what they would want best from their favorite brand of whisky. Rather than ask questions, however, we created a series of videos. Each video highlighted a possible direction to move the RM program towards, to gauge interest.
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Johnnie Walker created a platform called Let's Talk Scotch, where invited participants were called to say what they would want best from their fa… Read More
Johnnie Walker created a platform called Let's Talk Scotch, where invited participants were called to say what they would want best from their favorite brand of whisky. Rather than ask questions, however, we created a series of videos. Each video highlighted a possible direction to move the RM program towards, to gauge interest. Read Less
Published: June 28, 2011
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