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Jaguar & Rabbit

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The Jaguar XJ, The flagship of the Brand. The idea behind the spot was to demonstrate the performance, power, beauty and agility of Jaguar's premiere nameplate.
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  • What if the urban landscape were like a dog track and the Greyhound was a Jaguar, and the Rabbit was made of steel, on a mechanical arm, attached to a rail that made its way around the city, and the starting gate was the Golden Gate Bridge? Yeah, let's shoot that.
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