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Integrated Campaign: Sponsafier Campaign

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Created: 09/01/10
Last Edited: 11/18/12
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Description
Toyota Racing's entry into NASCAR was a chance to put the fans first. With Sponsafier.com, fans can create the graphics for a Cup car, enter a design contest and share their artistic ingenuity via Facebook and Twitter.
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Short link: http://bit.ly/cPjyKD
  • Sponsafier Campaign
    toyota
  • Sponsafier :60 Spot
  • At Sponsafier.com users could design their very own NASCAR graphics - and share their artistic ingenuity via Facebook and Twitter. After the votes were counted, the winning creation ended up on a real NASCAR and was seen by millions live on television. Users spent an average of two hours on the site. The site was also an FWA Site Of The Day.
     
     Click here to visit the site and Sponsafy
     
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Toyota Racing's entry into NASCAR was a chance to put the fans first. With Sponsafier.com, fans can create the graphics for a Cup car, enter a de… Read More
Toyota Racing's entry into NASCAR was a chance to put the fans first. With Sponsafier.com, fans can create the graphics for a Cup car, enter a design contest and share their artistic ingenuity via Facebook and Twitter. Read Less
Published: September 09, 2010
  • Views1628
  • Appreciations30
  • Comments0
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