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Integrated Campaign: Sponsafier Campaign

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Toyota Racing's entry into NASCAR was a chance to put the fans first. With Sponsafier.com, fans can create the graphics for a Cup car, enter a design contest and share their artistic ingenuity via Facebook and Twitter.
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  • Sponsafier Campaign
    toyota
  • At Sponsafier.com users could design their very own NASCAR graphics - and share their artistic ingenuity via Facebook and Twitter. After the votes were counted, the winning creation ended up on a real NASCAR and was seen by millions live on television. Users spent an average of two hours on the site. The site was also an FWA Site Of The Day.
     

     

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