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Idaho WINter Paper Sculpture

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Description
Under the call-to-action moniker “Tear it up”, Washington residents are treated to the visually arresting installation as an artful reminder of Idahoʼs skiing and snowboard possibilities.
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  • Idaho WINter Paper Snow Sculpture

    Suspended Disbelief
    In the spirit of Idahoʼs wide-open winter escapes, Bellevue Squareʼs Center Court was temporarily (but artfully) hijacked, hosting a giant suspended paper snow and winter sculpture extolling the Gem stateʼs snowy assets.

    How it works
    Under the call-to-action moniker Tear it up, Washington residents were 
    treated to the visually arresting installation as an artful reminder of Idahoʼs skiing and snowboard possibilities. Participants are then prompted to visit WinWinWinter.com every week, to enter to win a series of impressive getaway packages in any of Idahoʼs deluxe key resort destinations. Plus, they can check-out current powder conditions, learn about other Idaho resorts, and watch the behind the scenes video on the massive snow sculpture and share with friends via Facebook and Twitter.

  • Credits
    Client: Idaho Travel Council
    Agency: Drake Cooper
    Art Direction/Design: Jennie Myers
    Brand Manager: Josh Mercaldo
    Paper Sculpture: Hens & Chicks Artist Collective
    Video Production: Cabfare Productions

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