IOM - What's behind the things we buy?
Saatchi & Saatchi Switzerland
This campaign for the International Organization for Migration (IOM) was created with collaboration of Philippe Schwaar as Creative Director.
The brief by IOM was to raise awareness about human trafficking and forced labour in sectors such as agriculture, fishing and food processing.
It was an interesting challenge, in that we were also asked to get consumers to ask their retailers for more social guarantees throughout their supply chain.
That's why we created a giant shopping cart turned upside down to look like a cage. We built this trolley big enough to put people inside. We set this installation in Brussels and Geneva to promote the launch of IOM's website, www.buyresponsibly.org.
We had fantastic results with this campaign, exceeding the client's expectations. During the campaign, we had over 11000 visits on the website, thousands of people joining their facebook group called 'responsible buyers' and more than 400 press articles around the world.