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IBM Grad Campaign

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Created: 03/11/12
Last Edited: 12/19/12
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IBM graduate attraction campaign
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Short link: http://bit.ly/wlUv3a
  • IBM Grad Campaign
    Creative, copy and design
  • The brief for this project was to create an attraction campaign for IBM that appealed to the cream of University graduates while having a cool “geek chic” flavour. The client wanted to communicate that only the best of the best would make it through the application process. I came up with the concept “Survival of the Smartest” and gave the creative a cool 1070's retro geek appeal. Below is the result.

    © Daemon Within
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IBM graduate attraction campaign
Published: March 11, 2012
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