- Motion Graphics ServedProject Featured On:Motion Graphics Served — 7/2/11
- Advertising ServedProject Featured On:Advertising Served — 12/6/12
Haagen Dazs
Statistics
Created: 05/24/11
Last Edited: 11/20/12
925
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Description
This campaign was to promote the Haagen-Dazs effort to save the dying honeybee population.
Copyright Info
Featured on 12/6/12
- Featured on:
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Motion Graphics Served
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Advertising Served
- Haagen Dazs Loves Honeybees
Goodby Silverstein & Partners
When scientists discovered that bees were dying in droves with no real clues as to why, Haagen-Dazs knew they had to do something. This campaign ultimately raised a significant amount money for research, lead to congressional testimony by the client and won almost every award there was to win in advertising, from a Cannes Lion to two One Show Gold Pencils and the first-ever Green Pencil, awarded to the most environmentally responsible campaign of the year.
