Hewlett Packard’s multicultural team needed to leverage the company’s NBA Sponsorship.
Could we do something very noticeable in Miami with a very limited budget? Could we do something that was appealing to a Multicultural audience? Could we increase awareness and at the same time drive traffic to selected retailers?
We did and we were able to increase sales on the worst Holiday campaign in 25 years (2008)!
The following year the HP Insider program traveled to Dallas and continued to be the most successful local activation program in HP's history.
Awards: ECHO, Addy, Mosaic, AHAA
My role in this project:
Coordinate other agencies (Media & PR)