- Advertising ServedProject Featured On:Advertising Served — 4/29/12
Description
A series of fun web videos shot in a method that looks consumer-generated to appeal to a mass audience, teaching them how to use over a dozen different Google technologies, and entice them to make their own videos to add to the library.
Copyright Info
No use is allowed without explicit permission from owner.
Featured on 4/29/12
- Featured on:
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Advertising Served
- Google Demo Slam
Challenge: Create content that teaches a mass audience how to use over a dozen different Google technologies, and entice them to make their own videos to add to the library.
Insight: Content that looks professionally-produced deters users from submitting their own work, but truly consumer-generated videos often lack well-planned ideas, making them less entertaining.
Solution: A series of fun videos shot in a method that looks consumer-generated, but with simple, ingenious ideas.
Results: To date, there have been hundreds of videos uploaded to the site, with millions of combined views.
Our Role: Concept/Writing, Producing, Directing, Editing
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