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Google

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Description
A series of fun web videos shot in a method that looks consumer-generated to appeal to a mass audience, teaching them how to use over a dozen different Google technologies, and entice them to make their own videos to add to the library.
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  • Challenge: Create content that teaches a mass audience how to use over a dozen different Google technologies, and entice them to make their own videos to add to the library.

    Insight: Content that looks professionally-produced deters users from submitting their own work, but truly consumer-generated videos often lack well-planned ideas, making them less entertaining. 

    Solution: A series of fun videos shot in a method that looks consumer-generated, but with simple, ingenious ideas.

    Results: To date, there have been hundreds of videos uploaded to the site, with millions of combined views.

    Our Role:
    Concept/Writing, Producing, Directing, Editing

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