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Google - Fashion Show

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In Japan, Google was only known for their web search, lots of their innovations remained unseen. The brand campaign “Google and More” showed off specific features in the most creative ways possible. This TV commercial, Fashion Show focuses on image search and functions like “sort by color” or “similar images”.
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  • Google - Fashion Show
    An unexpected use of technology shows off how amazing Google can be.

    In Japan, Google was only known for their web search, lots of their innovations remained unseen. The brand campaign “Google and More” showed off specific features in the most creative ways possible. The Fashion Show focuses on image search and functions like “sort by color” or “similar images”.
     
  • Credits
     
    AGENCY W+K Tokyo / CREATIVE DIRECTION Frank Hahn, Naoki Ito
    ART DIRECTION + COPYWRITING Waldemar Wegelin, Robbin Ingvarsson
    DIRECTOR Kosai Sekine

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