GM Yukon launch
- GM, The new Yukon launch
3D consumer experience with focus directed onthe advantages of the brand. Fun and engaging campaign with viral idea to extend reach of brand message.
- Client: GMAgency: Arc Worldwide DubaiRole: Strategy and conceptWe wanted to appeal to potential vehicle buyers/internet users from different backgrounds and across a diverse region. Building on the above the line theme of highly advanced robots/beings, that are in awe of the Yukon and who seek to gain its respect, we decided to build the website as if the viewer became the robot.Set in a high tech, crisp and clean laboratory environment, the viewers’ focus is directed on the Yukon and the user has direct interaction with the brand. This sets the viewer up to fully explore the Yukon through amazing 3D modeling and information. As part of the post launch concept we created a viral movie that would extend reach of the brand message. Robots going crazy in break dancing - fun, engaging and appealing to the consumer that would view the new Yukon as not only very high-tech but also very fun to drive. TVC was created by Leo Burnett MENA.