BBC SPORT FOOTBALL ON THE BBC
- THE LANGUAGE OF FOOTBALL ON THE BBCCampaign to promote both the quality of BBC's football coverage and that it's available multi-platform. The 360 campaign encouraged fans to download scores, news and information to their mobile phones. Targeted media included posters, bluetooth messaging and in-pub marketing in bars near to football grounds. There was a surge in subscribers directly accountable to the targeted nature of the marketing.
- AWARDSGold Award Winner Promax Europe 2008
Best Sports Promo
Silver Award Winner PROMAX UK 2007
Best Sports PromoCreative
Dan Moore, James Spence
Why Not Associates