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BBC SPORT FOOTBALL ON THE BBC

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360
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  • THE LANGUAGE OF FOOTBALL ON THE BBC
    Campaign to promote both the quality of BBC's football coverage and that it's available multi-platform. The 360 campaign encouraged fans to download scores, news and information to their mobile phones. Targeted media included posters, bluetooth messaging and in-pub marketing in bars near to football grounds. There was a surge in subscribers directly accountable to the targeted nature of the marketing. 
  • AWARDS
    Gold Award Winner Promax Europe 2008
    Best Sports Promo
    Silver Award Winner PROMAX UK 2007
    Best Sports Promo
     
    Creative
    Dan Moore, James Spence
    Creative Director
    James Spence
    Director
    Why Not Associates

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