The Dunham Boot Company is one of the oldest work boot brands in America. They were the original yellow boot. There is nothing overstated about them. They are built to get the job done, which was the intent and purpose of this campaign. The copy says it all: "There are feet that have never gotten the corner office. There are feet that don't know what a Bentley Turbo is going for these days. There are feet that wouldn't know an espresso machine if they tripped over one. There are feet that will never winter in Palm Springs or Palm Beach or Palm anywhere. Dunham, They get the job done." At a time of agonizing reappraisal, products like this, that are in alignment with the way many of us have to look at the future, couldn't be more relevant.