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Dortmund Concert Hall – Concert Milk

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Credits (excerpt): Advertising Agency: Jung von Matt/Elbe Chief Creative Officer: Sascha Hanke Creative Directors: Tobias Grimm, Jens Pfau Art Director: Damjan Pita Junior Art Director: Nicolas Schmidt-Fitzner Graphic Designers: Christoph Mäder, Sven Gabriel Copywriters: Henning Robert, Jan-Hendrik Scholz Editors: Tobias Suhm, Niels Münter Film Production: Markenfilm GmbH & Co. Audio Production: Infected Postproduction
  • Dortmund Concert Hall – Concert Milk
  • We let cows listen to selected artists from the new season. The classical music had a positive effect on their milk, which we bottled right on the farm. Thus we created not only a range of nine different flavours, but a new medium: milk.

    Sales and tastings at shops and in the Concert Hall gave people who hardly encounter classical music the chance to taste the new season and experience music like never before. The media reported widely. Subscriptions rose by 19%.

    Dortmund Concert Milk – The first music you can actually taste.
  • Awards // Cannes Lions (2x Silver), ADC*E (1x GrandPrix, 1x Gold), ADC NY (1x Gold, 1x Merit),
    ADC (1x Gold, 1x Silber, 2x Bronze, 2x Auszeichnung), NY Festival (1x Gold, 2x Silver, 2x Bronze, 
    2x Finalist)Clio (1x Bronze), LIA (1x Gold, 1x Silber)

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