We were asked to come up with an in-store promotion idea to run along the 'Sex sells Unfortunately we sell jeans' campaign to help increase sales. So we created the Knee.J, a spoof sex toy to be given away to all customers that ran a bill above $ 150. One day from running posters, the stores saw an instant increase in walk-ins. What was meant to be a one-store activity got enough publicity to manufacture more pieces and take them across all stores. The sales picked up by 40% and customers were spotted kneeling for more.