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Conan O'Brien Takover

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A Marketing campaign concept for the relaunch of Conan O'brien's Late Night show on TBS.
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  • Conan O'Brien Comeback on TBS
    Concept
  • This is a mix-media marketing campaign idea I presented to TBS for the relaunch of Conan O'Brien's late night show. 
  • HAIR TEASER - Stylized trademark of Conan answering the question of "who?" combined with the TBS logo to answer the question of "where?"
  • SPRAY TAG - Central piece that combines urban individualism of Conan's core audience with a revolutionary flare.
  • PRINT AND WEB AD TAKEOVER WITH TURNER PERSONALITY
  • OUTDOOR BILLBOARD TAKEOVER FEATURING TURNER PERSONALITIES
  • WEBSITE TAKOVER
  • WEBSITE TAKEOVER

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