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Coast Mental Health :: Psychosiphobia

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Multimedia public awareness campaign for Coast Mental Health foundation
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  • Multimedia Campaign
  • TELEVISION
  • PRINT
  • AMBIENT
  • The word PSYCHOSIPHOBIA was stenciled across Hastings Street in downtown Vancouver to draw attention to the dividing line that separates upscale office towers from the adjacent area where the city's homeless people--many of whom suffer from untreated mental illness--reside. 
  • RADIO
  • ADAPTATION
  • The word PSYCHOSIPHOBIA doesn't translate to Chinese, but the ideas of stigma, isolation, and dehumanization do. 

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