Nike City Attack Berlin, TV + Outdoor Campaign
agency: Wieden + Kennedy, Amsterdam client: Nike EHQ, Nike Germany.
Local Nike campaign which celebrates the vivid, multi-cultural street-football scene of Kreuzberg, a Turkish dominated district of Berlin. The city attack, code name for Nike local marketing strategy consist to focus on a local market by underlining a specifik target to a specifik sport, in this case Berlin, street football and the turkish community. By recognising a scene Nike succeed by being part of the local culture.
photography: Mathias Koslik director: Zoran Bihak graphic: Bertrand Fleuret copywriter: Robert Krause