- Advertising ServedProject Featured On:Advertising Served — 9/1/12
Cannes Predictions
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Cannes Predictions – annual screening of 50 commercials, selected by international jury as potential winners of the Cannes Lions advertising festival.
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Featured on 9/1/12
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Advertising Served
- Cannes Predictions
Cannes Predictions – annual screening of 50 commercials, selected by international jury as potential winners of the Cannes Lions advertising festival. - To attract people’s attention to Cannes Predictions we appealed to their ego. We stated that behind great advertising stands not some vague institution, but a real person. Through interactive posters, banners and site we encouraged public to glance inside creative’s head where Cannes ideas were shown.
On Cannes Predictions site, besides common features, we created an experience that allows you to create fresh Cannes ideas, by mixing different “ingredients” inside creative’s head. All you need to do is to grab two ingredients, put them inside the head and watch the results on TV.
http://cp09.com.ua/en/- invitation
- Cannes Predictions party was held in the beloved spot among Kyiv’s creative crowd – Lavra gallery. Huge pavilion was decorated with all the fantasies and shapes creators’ mind is filled with. Before the show all the guests could participate in a commercials inspired attractions – hit Skittles piñata-man, shape Bravia bunnies or even play the drums in Cadbury’s gorilla mask.
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