Nookas Bring Back The Future Campaign, stands on the retrofuturization concept.
All the outdoors, press ads, and so on, would redirect everybody to Nookas site.
There you would be immersed in a retrofuturization process based on an augmented reality app where you can chose retro hats, retro eyeglasses etc.
Latter on it would be possible to share your video or picture with all of your friends, on all the social networks.
This project was created at Lisbon aD School for The One Show student awards 2010.
Done by: Diogo Alves (art-direction) & Pedro Vintem (Copywriter)