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Drive Dry - Love to Meet You

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An integrated campaign for the Brandhouse Drive Dry Initiative
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  • Brandhouse Drive Dry Campaign

  •  An integrated campaign for the Brandhouse Drive Dry Initiative. Brandhouse is a major distributor of alcohol brands and aims to prevent drinking and driving through its social responsibility initiative. 

    Pencil Nomination, D&AD 2011 (Film)
    Silver, Cannes Lions 2011 (Film)
    Silver, Young Guns 2011 (Film)
    Shortlist, Cannes Lions 2012, Photography Craft (Press)

    Creative Circle Ad of the Year 2010 (Digital)
    Gold, The Loerie Awards 2011 (Film)
    Gold, The Loerie Awards 2011 (Digital)
    Craft Gold, The Loerie Awards 2011 (Photography)
    Silver, The Loerie Awards 2011 (Integrated Campaign)
    Silver, The Loerie Awards 2011 (PR Campaign)
    Silver, The Loerie Awards 2011 (Radio)
    Silver, The Loerie Awards 2011 (Outdoor)
    Bronze, Apex Awards 2012 (Campaign)
    Special Mention, Apex Awards 2012 (Campaign)
    Bronze, The Bookmarks 2011 (Digital)
    Regional Winner (Africa), Best Responsible Drinking Campaign, Diageo Marketing Brilliance Awards 2011
    Gold, Roger Garlick Awards, 2012 (Digital)

    Luerzer's Archive 02/11 (Outdoor)
    Luerzer's Archive 04/11 (TV)
    Shots Issue 132


    Agency:  FoxP2
    Creative Director: Justin Gomes, Andrew Whitehouse
    Copywriter: Simon Lotze, Mimi Cooper, Gavin Williams (digital)
    Art Director: Ryan Barkhuizen, Michael Lees-Rolfe (digital)
    Photographer: Sacha Waldman
    Director: Robin Goode
  • TVC
  • Radio Campaign
  • Thunda.com digital - embedded video

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