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Blu Tack

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Description
It personifies the adhesiveness and strength of the product as well as plays on its invisibility factor unlike tapes and pins.
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  • Blu Tack
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  • Copy reads: Invisibly strong sticky putty. A discreet alternative for tapes and pins.
  • Copy reads: Invisibly strong sticky putty. A discreet alternative for tapes and pins.
  • Copy reads: Invisibly strong sticky putty. A discreet alternative for tapes and pins.
  • Copy reads: Invisibly strong sticky putty. A discreet alternative for tapes and pins.
  • Ambient Stunt
  • Credits
    Campaign: Blu Tack
    Art Director: Shravan Hegde
    Copywriter: Michael Waldman
    School: Academy of Art University
    Awards: Bronze, ADDY Regional Awards, 2010

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