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Beirut Duty Free Rocks Airport with Dabke Dance - Full

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Whilst the idea of a flash mob isn’t a new thing, a Dabke / Hip-Hop flash mob in Lebanon’s Rafic Hariri Airport (Beirut Duty Free) at a time when the region is in flux is certainly a first. On March 5th, 2011, passengers traveling from Lebanon experienced something a little different. A flash mob of “passengers” performed a mix of traditional Dabke and modern hip-hop to entertain and delight passengers and airport staff alike. M&C Saatchi, together with Beirut Duty Free, created this vibrant event as part of their latest ad campaign“Take Back More.” The aim was to create another wonderful memory of Lebanon that passengers could take back with them.
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  • Beirut Duty Free Rocks Airport
    Turning into one of the most successful viral campaigns, the Middle East has ever seen.
    Fantastic response from You Tube, Twitter and Facebook, one of my proudest moments in Lebanon.
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  • Whilst the idea of a flash mob isn't a new thing, a Dabke / Hip-Hop flash mob in Beirut Rafic Hariri International Airport (Beirut Duty Free) at a time when the region is in flux is certainly a first.
    On March 5th, 2011, passengers experienced something a little different. A flash mob performed a mix of Dabke and hip-hop to entertain and delight passengers and airport staff alike.

    M&C Saatchi and Beirut Duty Free, created this vibrant event as part of their "Take Back More." campaign. The aim was to literally create a wonderful memory of Lebanon that passengers could take with them on their journey.

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