Before and After

Credits:
 
Client: Nike
Title:  Antes e Depois
Creative director: Fabio Fernandes / Eduardo Lima / Theo Rocha
Creative: Eduardo Lima / João Linneu / Theo Rocha
Head of Art: João Linneu
Agency producer: Adriano Costa/ Marcio Leitão
Account: Marcello Penna / Saulo Sanchez / Camila Hamaoui
Media: Lica Bueno / Sandro Cachiello / Bruno Storace
Planner: José Porto / Utymo Oliveira
Producer company: Ioiô Filmes                             
Director: Jones e Tino
Cinematographer: Andre Faccioli                                    
Post Production: Tribbo Post                         
Animation: Fernando Lanças
Illustrator: André Maciel
Editor: Ricardo Jones/ Marcio Leitão
Visual Effects Editor: Marcio Leitão
Account producer company: Lu Novelli                                 
Sound: Satélite        
Composer: Music by Barbatuques "Baianá" edit by Satélite team  
Advertiser's Supervisor: Tiago Pinto / Guilherme Glezer


About:

Nike is to pay tribute to the soccer player Ronaldo on his farewell a friendly between Brazil’s national squad and Romania. 
 
Created by F/Nazca Saatchi & Saatchi, the clip Before and After depicts how the player split the world of football into two eras: before Ronaldo and after Ronaldo. In the 60”clip, we see the differentials of the Phenomenon, including his rapid-style play and technique, which influenced thousands of new players and fans alike, and gave Brazilian football unprecedented visibility.
 
The airing accompanies the hashtag #prasemprefenomeno (#foreverfenomeno), created early this year when Ronaldo announced his retirement. The hashtag was a hit at the time, reaching first place in the Trend Topics Brasil within just hours, and topping the world Trend Topics minutes later, following the player’s official announcement.