Title: Antes e Depois
Creativedirector:Fabio Fernandes / Eduardo Lima / Theo Rocha
Creative: Eduardo Lima / JoãoLinneu / Theo Rocha
Head ofArt:João Linneu
Agencyproducer:Adriano Costa/ Marcio Leitão
Account: Marcello Penna /Saulo Sanchez / Camila Hamaoui
Media: Lica Bueno / SandroCachiello / Bruno Storace
Planner:JoséPorto / Utymo Oliveira
Director: Jones e Tino
Cinematographer: Andre Faccioli
Post Production: TribboPost
Animation: Fernando Lanças
Illustrator: André Maciel
Editor: Ricardo Jones/Marcio Leitão
VisualEffects Editor:Marcio Leitão
Account producer company: LuNovelli
Composer: Music by Barbatuques"Baianá" edit by Satélite team
Advertiser'sSupervisor: TiagoPinto / Guilherme Glezer
Nike is to pay tribute to the soccer player Ronaldo onhis farewell a friendly between Brazil’s national squad and Romania.
Created by F/Nazca Saatchi & Saatchi, the clip Beforeand After depicts how the player split the world of football into two eras:before Ronaldo and after Ronaldo.In the 60”clip, we see the differentialsof the Phenomenon, including his rapid-style play and technique, whichinfluenced thousands of new players and fans alike, and gave Brazilian footballunprecedented visibility.
The airing accompanies the hashtag #prasemprefenomeno(#foreverfenomeno), created early this year when Ronaldo announced hisretirement. The hashtag was a hit at the time,reaching first place in the Trend Topics Brasil within just hours, and toppingthe world Trend Topics minutes later, following the player’s officialannouncement.