Behance Served Sites

Served is a collection of sites that showcase category specific content from Behance, the world's leading platform for creative professionals across all industries.

View All Served Sites →

Before and After

Info
Statistics
Created:
Last Edited:
2039
55
4
Description
Nike is to pay tribute to the soccer player Ronaldo on his farewell a friendly between Brazil’s national squad and Romania. Created by F/Nazca Saatchi & Saatchi, the clip Before and After depicts how the player split the world of football into two eras: before Ronaldo and after Ronaldo. In the 60”clip, we see the differentials of the Phenomenon, including his rapid-style play and technique, which influenced thousands of new players and fans alike, and gave Brazilian football unprecedented visibility.
Share
  • Credits:
     
    Client: Nike
    Title:  Antes e Depois
    Creativedirector:Fabio Fernandes / Eduardo Lima / Theo Rocha
    Creative: Eduardo Lima / JoãoLinneu / Theo Rocha
    Head ofArt:João Linneu
    Agencyproducer:Adriano Costa/ Marcio Leitão
    Account: Marcello Penna /Saulo Sanchez / Camila Hamaoui
    Media: Lica Bueno / SandroCachiello / Bruno Storace
    Planner:JoséPorto / Utymo Oliveira
    Producercompany:IoiôFilmes                             
    Director: Jones e Tino
    Cinematographer: Andre Faccioli                                   
    Post Production: TribboPost                         
    Animation: Fernando Lanças
    Illustrator: André Maciel
    Editor: Ricardo Jones/Marcio Leitão
    VisualEffects Editor:Marcio Leitão
    Account producer company: LuNovelli                                 
    Sound:Satélite        
    Composer: Music by Barbatuques"Baianá" edit by Satélite team  
    Advertiser'sSupervisor: TiagoPinto / Guilherme Glezer


    About:

    Nike is to pay tribute to the soccer player Ronaldo onhis farewell a friendly between Brazil’s national squad and Romania. 
     
    Created by F/Nazca Saatchi & Saatchi, the clip Beforeand After depicts how the player split the world of football into two eras:before Ronaldo and after Ronaldo.In the 60”clip, we see the differentialsof the Phenomenon, including his rapid-style play and technique, whichinfluenced thousands of new players and fans alike, and gave Brazilian footballunprecedented visibility.
     
    The airing accompanies the hashtag #prasemprefenomeno(#foreverfenomeno), created early this year when Ronaldo announced hisretirement. The hashtag was a hit at the time,reaching first place in the Trend Topics Brasil within just hours, and toppingthe world Trend Topics minutes later, following the player’s officialannouncement.

Comments: ( Comments )