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Before and After

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Nike is to pay tribute to the soccer player Ronaldo on his farewell a friendly between Brazil’s national squad and Romania. Created by F/Nazca Saatchi & Saatchi, the clip Before and After depicts how the player split the world of football into two eras: before Ronaldo and after Ronaldo. In the 60”clip, we see the differentials of the Phenomenon, including his rapid-style play and technique, which influenced thousands of new players and fans alike, and gave Brazilian football unprecedented visibility.
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  • Credits:
     
    Client: Nike
    Title:  Antes e Depois
    Creative director: Fabio Fernandes / Eduardo Lima / Theo Rocha
    Creative: Eduardo Lima / João Linneu / Theo Rocha
    Head of Art: João Linneu
    Agency producer: Adriano Costa/ Marcio Leitão
    Account: Marcello Penna / Saulo Sanchez / Camila Hamaoui
    Media: Lica Bueno / Sandro Cachiello / Bruno Storace
    Planner: José Porto / Utymo Oliveira
    Producer company: Ioiô Filmes                             
    Director: Jones e Tino
    Cinematographer: Andre Faccioli                                    
    Post Production: Tribbo Post                         
    Animation: Fernando Lanças
    Illustrator: André Maciel
    Editor: Ricardo Jones/ Marcio Leitão
    Visual Effects Editor: Marcio Leitão
    Account producer company: Lu Novelli                                 
    Sound: Satélite        
    Composer: Music by Barbatuques "Baianá" edit by Satélite team  
    Advertiser's Supervisor: Tiago Pinto / Guilherme Glezer


    About:

    Nike is to pay tribute to the soccer player Ronaldo on his farewell a friendly between Brazil’s national squad and Romania. 
     
    Created by F/Nazca Saatchi & Saatchi, the clip Before and After depicts how the player split the world of football into two eras: before Ronaldo and after Ronaldo. In the 60”clip, we see the differentials of the Phenomenon, including his rapid-style play and technique, which influenced thousands of new players and fans alike, and gave Brazilian football unprecedented visibility.
     
    The airing accompanies the hashtag #prasemprefenomeno (#foreverfenomeno), created early this year when Ronaldo announced his retirement. The hashtag was a hit at the time, reaching first place in the Trend Topics Brasil within just hours, and topping the world Trend Topics minutes later, following the player’s official announcement.
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