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Anti Binge Drinking Campaign

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Anti Binge Drinking Campaign
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  • Know your limits
    Home Office - Anti Binge Drinking Campaign
  • This fully integrated campaign challenges 18-24 year olds to think about the consequences of drinking to excess on a night out. We didn’t want to tell them what to do, so we asked a question, leaving our audience to decide for themselves what kinds of behavior they consider acceptable.
    The question: ‘You wouldn’t start a night like this, so why end it that way?’ was at the heart of all the work, from the TV spots, press and radio to a fake fashion store in Covent Garden.
  • AWARDS

    2010 Campaign Photo Awards

    Gold Multi-Image Campaign (joint winner)
    
'Know your limits' Photographer: Jason Hindley

    2009 BTAA – Gold – Best 30-59 Second TV – Binge Girl

    2009 BTAA – Gold –Public Service Advertising – Binge Girl

    2009 BTAA – Silver – Best 30-59 Second TV – Binge Boy
    
2009 BTAA – Silver – Public Service Advertising – Binge Boy
    2009 Cannes Lions – Film for Public Health and Safety – Binge Girl
    2009 D&AD – In book – Integrated campaign – Home Office Anti-Binge Drinking

    2009 D&AD – In book – TV Commercials 21-40 Seconds – Binge Girl & Binge Boy
    2009 One Show – Merit – Public Service / Political Television – Binge Male
    2009 Creative Circle – Silver – Best Public Service Commercial – Binge Girl

    2009 Creative Circle – Bronze – Best Public Service Commercial – Binge Boy

    2009 Creative Circle – Bronze – Best idea in 40 seconds – Binge Girl

    2009 Creative Circle – Bronze – Best Direction – Binge Boy
    2008 Thinkbox Award (July) – Binge Girl and Boy
  • FIlm Details

    Director: Vince Squibb
    Producer: Spencer Dodd
    Production Company: Gorgeous
    Editor: Paul Watts
    Editing House: The Quarry
  • Binge Girl -  'Know your limits' radio ad
  • Binge Boy -  'Know your limits' radio ad
  • Home Office launch event with Vernon Coaker outside fashion store takeover in Covent Garden, London.
  • Event and exhibition stand at the Clothes Show Live in Birmingham

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