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Adults Surviving Child Abuse

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Created: 01/06/10
Last Edited: 12/04/12
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Short link: http://bit.ly/cMbRpY

  • Adults Surviving Child Abuse (ASCA)


    Charities for the prevention of child abuse normally focus on the highly emotive and shocking imagery of children being abused. For adults who have suffered abuse this was in the past and the belief is sufferers should just 'get over it'.

    We decided that the worst thing you could say about child abuse was to pretend it was completely normal.

    Whilst it would be easier if sufferers could just joke and be comfortable about the terrible things that have happened to them, unfortunately they can't.


    Background to the charity:

    Child abuse covers many forms including sexual, physical and emotional. It is well understood the impact this has on these young lives, but less is known about how this is dealt with in adulthood. It doesn't just go away and there is an expectation that in maturity we all have issues that we should be able to just get over. The statistics however speak for themselves.

    More than 2 million adult Australians have suffered some form of childhood abuse.76% of mental health patients suffered childhood abuse63% of female prisoners suffered childhood abuse71% of drug offenders suffered childhood abuse
    ASCA is committed to raising public awareness of this reality and provides support services for those affected.

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  • Client: ASCA (Adults Surviving Child Abuse)
    Advertising Agency: Whybin\TBWA Sydney
    Executive Creative Director: Garry Horner
    Creative Director: Matt Kemsley
    Copywriter: Steve Dodds
    Art Director: Dave Lidster    
    Director: Tony Sherwood
    Producer: Pip Shuttleworth
    Production company: tonysherwood.com
    Photographer: Derek Henderson
    Production: M.A.P.
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Published: January 06, 2010
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