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AVIVA Life & Annuities "Paper People"

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Created: 10/28/10
Last Edited: 12/04/12
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TV.
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Short link: http://bit.ly/c1qHQj
  • AVIVA
    Art Direction by Kelly Gothier, Kelsey Ciatti-Miller & Ed Hernandez
    BBDO Minneapolis
  • You are not a policy. You're a person. Duh.

  • This spot is called "Paper People", well, for obvious reasons.
  • The "Paper People" spot ran on giant screens in malls with actual paper people figures positioned in front, watching their own plight.
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TV.
Published: November 03, 2010
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