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AVIVA Life & Annuities "Paper People"

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  • AVIVA
    Art Direction by Kelly Gothier, Kelsey Ciatti-Miller & Ed Hernandez
    BBDO Minneapolis
  • You are not a policy. You're a person. Duh.

  • This spot is called "Paper People", well, for obvious reasons.
  • The "Paper People" spot ran on giant screens in malls with actual paper people figures positioned in front, watching their own plight.

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