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ARIEL - Unsew

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This is a poster campaign for Ariel washing detergent
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  • Ariel - Unsew
    Saatchi & Saatchi, Romania

    The brief for 'Unsew' campaign was to demonstrate how Ariel removes dried-in stains that are absorbed deep in the fabric.

    The toughest stains to remove are dried-in ketchup, coffee and grass stains, this why we chose these particular stains.

    It was created by my Saatchi & Saatchi Romania team while I was CD on P&G's Ariel business.


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