- Ariel - Unsew
Saatchi & Saatchi, Romania
The brief for 'Unsew' campaign was to demonstrate how Ariel removes dried-in stains that are absorbed deep in the fabric.
The toughest stains to remove are dried-in ketchup, coffee and grass stains, this why we chose these particular stains.
It was created by my Saatchi & Saatchi Romania team while I was CD on P&G's Ariel business.